Saloni Lodha founded her eponymous label in 2011 with a vision of elegant femininity imbued with vibrant colour. The brand is much loved by a loyal coterie of global followers which has grown organically through word of mouth and serendipitous moments.
SALONI means beautiful in Sanskrit, and true to its name, the brand empowers its customers of all ages to experience the unabashed joy of living life in different hues. The brand’s unique alchemy comes from Saloni’s own story, her love of textiles and intuitive sense of everyday dressing. For Saloni, creating beautiful things is a meditative journey, inspired by her childhood in India and a nomadic life lived between Hong Kong, Seoul, London and Italy.